Getting Started With Affiliate Marketing
Curious about affiliate marketing but not sure if it’s for you? Here’s a breakdown of the different parts of affiliate marketing, including the role you will play.
What is Affiliate Marketing?
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine.
Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work.
Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing.
So, what is affiliate marketing?
Affiliate marketing at its very core is about relationships, a relationship between three parties:
In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies.
The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission.
Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website.
The final component that completes the affiliate relationship triangle is the consumer.
The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
You may have heard that making money with affiliate marketing is a breeze. While it’s true that you certainly *can* make money with affiliate marketing, it’s important to understand these 9 truths before getting started.
9 Hard Truths Every Affiliate Marketer Must Use To Earn More Money
As someone who has been making money online for over 5 years, one of the things I’ve discovered is that most so-called bloggers and affiliate marketers are not taking their online business seriously.
Now, I’m not suggesting that you kill your maid or frown at all times. All I’m saying is that running an online business is not for kids.
It requires a change in your thinking and how you handle situations every single day. You’ve got to be daring. Brave.
I want to briefly share with you the 9 hard truths every affiliate marketer must use to earn more. When you start applying these rules (sounds better) then you’ll never beat your head in complaints.
Do you really want to earn more money and live the internet lifestyle? Don’t frown at these hard truths because they’re the lifeblood of affiliate marketing.
Ready? Let’s go…
1. You can’t do without Google
Last week I heard someone complain bitterly how Google killed his business. He angrily resolved to forget about Google and look for alternative services.
The earlier you realise that Google is big enough to grow your business, the better for you. As an affiliate marketer, you may decide to drive traffic from another source, but that would cost you a lot of time and money. Don’t be tired of optimizing your sites. It’s worth it.
2. You must build a list
For the umpteenth time I want to say it again. Maybe you have something blocking your ear drums (no apologies) – email marketing is the wave of internet marketing and has always been. Go and ask around, interview super affiliates and they’ll tell you that the real money is on the list.
Really, it is only that the statement is not entirely true. Having thousands of people on your email list can’t bring in the money, but the relationship and friendship you’ve developed with them over time. That’s why hard-selling your subscribers is a wrong marketing approach.
The real money is made when they start trusting your word. At that point, you can recommend better products and services and have your merchant account swell up.
Keep reading now:
Looking to promote affiliate products on your blog? Here are 8 principles to keep in mind when you’re promoting affiliate products!
8 Principles for Effective Affiliate Marketing on a Blog
Pat’s Principles for Effective Affiliate Marketing on a Blog:
1. Affiliate Marketing Starts With the First Impression
First impressions are huge because they set the tone for a visitor’s entire experience through your website, including any possible transactions that may take place now, or in the future.
What is the first impression that you get when you go to a site and it’s splattered with advertisements, for example? What does a site like that say to a first time visitor?
“Hi, nice to meet you – click here so I can earn a buck?”
I’d much rather get to know somebody first, trust them, and then have them tell me what they might have to offer. Or better yet, be genuinely interested in what they’re doing, and ask them about it myself.
This is the kind of philosophy that I use when promoting other people’s products.
2. Only Promote Products That You Have Used.
As I mentioned in a previous post, the way I earn money with affiliate links in ALL of my online businesses is by promoting only products that I have used, and only what I would recommend to my friends who want to achieve similar results.
I feel that anyone with an audience has a responsibility to do the same thing.
Read more principles here: