Wondering how you can create a great Facebook Business Page? Here are 10 helpful ideas that will get your page up and running and get prospective clients interested!
10 Ways to Create the Best Facebook Business Page
Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland.
Where is everyone? Why aren’t they interested in my business page?
Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.
10 things that can grow your Facebook business page:
1. Run a contest
“One of the main reasons so many people spend so much time on Facebook is because it is entertaining,” writes Christina Baldassarre in Entrepreneur. “Publish a funny photo and run a caption contest to keep fans entertained and attract new people to your page.”
A good example: A local ice cream shop in Missoula, Montana, is running a contest challenging people to take a photo of themselves with the shop’s merchandise (hats, shirts, or ice cream) in beautiful Montana locations.
Winners get their photos reposted.
Running a contest to get people to interact with your page is a great way to build curiosity and create engagement.
2. Upload behind-the-scenes photos
Show your business doing what it does. Or if you are the sole person in your business, show yourself at work. If you are a public speaker, show yourself at the podium. If you make birdhouses, let us into your workshop.
People want to feel like they know you.
Let them see you doing what you do.
My friends who own a bakery build a glass wall into their shop so that people could watch the bakers at work. People love it.
3. Upload videos & create playlists
“Videos that are uploaded to Facebook, and not embedded from YouTube, for instance, can be put into playlists,” writes Baldassarre.
“Show off how-to tutorials, new product features, instructions, a behind-the-scenes video series and more, all while showing up better on people’s timelines.”
People like all forms of media, especially on social media sites like Facebook. Capitalize on this fact by sharing videos with your audience.
4. Share exclusive offers
If you share exclusive offers, especially ones that expire quickly, people will have a reason to come back to your page. People love deals.
How many things do you own because they were on sale? I have a whole dresser drawer of shirts I never wear. ‘Nuff said.
5. Interact with other Facebook pages
“Comment as your page on other business pages and like pages of your employees, companies near you if you have a physical location, businesses you are collaborating with or companies whose services or products you are using,” writes Baldassarre.
Often if you like a page, those pages will like you back or in other ways return the favor.
This is a great way to build engagement on Facebook.
Any pages you like can be displayed on the left-hand side of your Facebook business page as a vertical tab.
Do you have a Facebook business page? If so, how do you use it to help your online business? How has using one helped your business in the past? Leave a comment below to share!