How to create a blog for free and make money – 7 Tips to Get the Most Out of Your Marketing Blog
You can create a blog for free and make money. Starting a blog can be fun and very profitable, if you know what you’re doing. The concept of a blog is simple. It’s just a place where people in your niche visit to get information and value.
The more up-to-date your blog is, the more repeat visitors you’ll have… and the better your content is, the higher your retention rate will be. The internet is a noisy place and these days many people have the attention span of a housefly.
Keeping them on your blog will require some effort on your part and a few tips too.
- Build a list
Have an opt in form on your blog that will allow visitors to sign up for a freebie or something of value that they can use. Their email address will be added to your autoresponder and you’ll be able to contact them at regular intervals to mention about your latest posts or offers that you think they’d love.
- Ask for suggestions
Your blog can be like a community. Make a post asking your reader what topics they’d like you to cover. You can even email your list and ask them to reply you with suggestions.
These suggestions will be exactly what your audience is looking for and you just need to write blog posts on topics that were mentioned. You can be sure that the content will be relevant and caters to your niche accurately.
- Monetize it
You may wish to add advertising from platforms like Google AdSense or Taboola or any of the other ad platforms that will share the ad revenue with you. This will earn you an income, and cover the costs of running the blog.
Any extra money over and above your costs will be pure profit. You could also promote affiliate products and earn heftier commissions. Generally, affiliate commissions will exceed whatever you could earn from advertising.
You’ll have to decide which option to go with, or if you want to use both.
- Sell your own products
This is without a doubt the most profitable option of the lot. Selling digital products will earn you the most profit because of the low cost of delivery. If you’re selling tangible items like print-on-demand t-shirts, mugs, caps, etc. these can make you money too.
You could always recruit affiliates to promote your products too. Split the sale with them and make more revenue from your affiliates’ efforts.
- Have interesting titles
The titles of your blog post must be attention-grabbing. As much as people moan about clickbait, these types of titles still get the clicks. So, make your titles interesting enough to get the clicks… and your content valuable enough to keep them hooked.
- Use guest posts
You could also use guest posts from other content creators on your blog. Many excellent writers would willingly write a blog post for you in exchange for a link back to their site. This will save you time and effort and you’ll not need to write as many blog posts.
- Inject your personality
You are the face of your blog. Inject your personality into it. People follow other people. Humanize your blog. Share stories, photos, jokes, anecdotes and so on. This will keep your blog lively and interesting.
Follow these 7 points and your blog will be THE place to hang out for many people. You’ll build authority and have a loyal following. That’s exactly what you want.
Discover the Benefits of Blogging about Your Online Marketing Journey
There’s a difference between starting a blog that has a goal of making you money… and starting a blog about your online marketing journey.
The former involves delivering content that is of value in the marketplace, ranking for keywords, driving traffic, building a list and generating income through affiliate sales, advertising or other means. The process requires a more clinical approach.
Blogging about your marketing journey is a more personal experience. It will be about what you feel and go through during the process. The ups and downs, the highs and lows, successes and failures…
Your blog will have it all. The blog about your marketing journey has several benefits. Let’s look at a few.
- Makes you a better writer
For starters, it will make you a better writer. This is a very useful skill to have. The internet is all about content. Written content, graphic content, video content and so on.
Being a good writer is a very useful skill to have and it will impact your marketing immensely. The more you blog, the faster you’ll get at writing and the better your writing will get.
- Helps give you focus
When you have a marketing ‘journal blog’, you’ll be forced to stay focused on one business model at a time. For example, if you’re doing kindle publishing (KDP), you’ll be forced to focus on publishing books on Amazon and increasing your sales.
Since your blog is about your marketing journey, you’ll be detailing what your goal is. Once you’ve stated that you wish to make 5 figures a month from KDP, you’ll be blogging about what you’re going to do to reach your goal and so on.
The chances of you suddenly jumping into ecommerce that’s totally unrelated to your goal will be much lower because it doesn’t gel with your plan. All your previous blog posts will be left ‘hanging’ and now you’ll need to blog all over again about a new venture.
Just the thought of this alone will deter most marketers from developing shiny object syndrome and running from one project to another.
- Is a form of stress relief
There’s no denying the fact that building a business online can be a tiring and burdensome process. You’ll have to go through a learning curve and master the fundamentals.
A lot of testing and tweaking will need to be done. Things that you thought would work, may fail miserably… and what you thought was a lost cause might turn out to be a success.
This rollercoaster of emotions can be stressful. Your blog will serve as a form of stress relief. You’ll feel better when you type out your doubts and failures. Your thoughts when seen on a screen might give you insights into other possible ideas.
A blog helps to bring about mental clarity. It’s easier to make sense of what’s on a screen than the constant jumble of thoughts in your head.
These are just some of the benefits of starting a blog about your online business. You may choose to monetize it in future and use the blog as a case study of your business, or you may choose to keep it private and use it as a tool to organize your business.
The choice is ultimately yours.